“Sometimes the most ordinary things can be made extraordinary, simply by doing them with the right people.” -Nicholas Sparks There’s something about holiday traditions that have a way of evoking pure nostalgia. Traditions create memories, bridge generation gaps and create a sense of identity and belonging. To get everyone in the holiday spirit, we … [Read more...]
Our Favorite Holiday Traditions
Trade Show Tips- How to Rock Your Next Event
Being an exhibitor at a trade show is a big investment in both time and money. It’s important to make the most of your time there and leave with the best results possible. So, how do you rock your role as an exhibitor? First, make sure you set specific goals for yourself. Is your goal to gain a lot of new contacts and follow up later? Or, maybe … [Read more...]
Tips for Marketing to Millennials
Millennials are unlike any generation before them. And yes, marketing to them is relevant and should be part of your strategy. Born between 1980 and 2000, they were raised with the internet during a lot of their formative years, making them the first “digitally native” generation with access to unlimited information. They tend to be fickle with … [Read more...]
Why videos should be part of your marketing plan
In case you haven't noticed, it’s incredibly easy to create and distribute videos these days. Smartphones, apps, social media, and YouTube have taken the previously complex process of videoing and placed it at our fingertips. The use of videos for marketing has been revolutionized over the past few years due to the power of the internet. After … [Read more...]
Stars, Stripes and Specials: A guide to marketing for federal holidays
It’s Fourth of July weekend which means everyone is decking themselves out in red, white and blue to try and capitalize on the federal holiday. Anytime a majority of the country is off work, there will be businesses enticing you to get out and spend your money. Make the most of your marketing efforts for Independence Day, … [Read more...]