We live in a digital world, which means word travels fast, whether you want it to or not. Customers can now share their opinion of you, good or bad, on a multitude of sites right from their smartphone. Instead of using a phone book or word of mouth to find a restaurant, we use Yelp. Looking for something on Amazon? It better be rated at least 4 … [Read more...]
Do Online Reviews Matter?
Rethinking The Way You’ve Always Done It
We get it. Change can be scary. When it comes to marketing, or really anything in life, it is natural to want to stick with something once you determine that it works well. However, what if there were even better, more effective ways to communicate your message to your target audience and achieve better results? Even if your marketing is going … [Read more...]
Picture Quality Matters
You know the saying, “a picture is worth a thousand words.” So what does a low quality photo say? I’m not just talking about a bad picture with someone photobombing in the back, I’m talking about a low resolution photo that only looks clear when it’s a tiny thumbnail; when blown up to fit on a poster, becomes more like those pixelated images in a … [Read more...]
Social Media for Credit Unions
Long-term growth is necessary for success, and for credit unions this means that they must continually attract new members and issue new loans. Using social media platforms is a great way to reach potential members who live and work in your community, as well as current members. A 2016 study conducted by Pew Research Center found that 69% of adults … [Read more...]
PMD360
Working with credit unions for 20 years has enabled PMD Group to have a thorough understanding of the needs of our clients and be able to develop methods to effectively meet their goals. The PMD360 program was developed based on our proven successes and is the solution to a problem central to all credit unions- the need for new members and loans. … [Read more...]