Working with credit unions for 20 years has enabled PMD Group to have a thorough understanding of the needs of our clients and be able to develop methods to effectively meet their goals. The PMD360 program was developed based on our proven successes and is the solution to a problem central to all credit unions- the need for new members and loans. We understand that you don’t just need the immediate numbers growth; you have strategic goals in place to grow annually, reduce the average age of your members, and boost loyalty and engagement with your members. You can accomplish all of these with PMD360.
What is PMD360?
It is a full circle offering of marketing and telling your unique story in a way that informs and encourages people to act. The PMD360 program was created based on decades of experience collaborating with credit unions and integrates the most up to date marketing strategies and utilization of current technologies. There are five central components to the program that can be used individually or together in any combination to meet your specific goals.
Website Design. Your website is the voice that tells the world who you are. Current and potential members that visit your website are judging your credibility based on the functionality and design of the site. Ensure you make a favorable impression by upgrading to a fully custom website that is device- responsive. We’ll write original copy in a style helps optimize rankings in SEO results, and we’ll collaborate with your online banking and other third parties for seamless integration.
Member Referral Website. When you want advice, who would be the first person you ask? It’s likely this person is a friend, family member, or colleague. Member referrals tap into this trusted source, by letting your members become your advocates. PMD360 will create a website that encourages your members to recommend your credit union by rewarding them for their referrals. Existing members can visit the referral site, input their information, and share your pre-composed message to their acquaintances via email or Facebook. The website will track everything for you, and you will have access to the referring member’s info, and the potential member’s name and email. PMD Group will design a custom graphic that you can place on your website’s homepage to advertise the referral site. We can also develop the materials for you to market the site as part of a fully comprehensive campaign which includes MSR/teller handouts, lobby collateral, newsletter articles, drive thru banners, online graphics, social campaigns, and eBlasts.
Branding & Identity. Your brand and identity are what sets your credit union apart and makes you recognizable among all the financial companies in your market. Lacking a clear identity or having substandard branding can be detrimental and costly. Let PMD Group shape the perception your members and potentials will associate with your credit union. Branding with PMD360 is an in-depth process that incorporates the results of multiple types of extensive research to develop a new look for you. You decide what elements are most important to your brand and we create the visuals that will help tell the story of your credit union.
Member Onboarding. PMD360 will eliminate the missing link between you and your members and make sure your members are informed about all of the products and services available to them. By providing the proper education, you better serve your members and increase the number of services per member and household. Member onboarding is a series of mailers or emails distributed automatically to new members. All you have to do is provide us with a monthly list of your new members and we handle the rest, which includes designing the series, managing production, and overseeing distribution. Your members will receive valuable information that will ensure you are at the top of their list for all their future financial needs. We can work with any budget to develop a custom onboarding program perfect for your new members.
Pre-Approval Campaign. PMD360 offers two fully custom pre-approval campaign packages designed to fit your budget. Pre-approvals get results and we will work with you and the credit bureau to get the list with the highest potential that meets your specific criteria. Our traditional marketing package includes a pre-approval mailing, mini branding, and in-branch advertising. This package includes coordinating with you and the credit bureau, design of an 8 ½ x 14 self-mailer, and two collateral promotional pieces, such as a lobby poster, drive thru banner, web graphic, MSR/teller handout, or statement insert. The second package includes everything that the traditional offers, with the addition of digital components. We will create a custom loan microsite for you, which makes it easy for potential members to apply for the loan from their phone, tablet, or computer, via a direct link to your online loan application. The traditional and digital package also includes an eBlast design and another digital graphic.
We’re ready when you are! Contact us today to learn more about PMD360.