Long-term growth is necessary for success, and for credit unions this means that they must continually attract new members and issue new loans. Using social media platforms is a great way to reach potential members who live and work in your community, as well as current members. A 2016 study conducted by Pew Research Center found that 69% of adults in the United States use social media. Social media usage was most prevalent for those between the ages of 18 and 29, with 86% being social media users, while 80% of those 30 to 49 years old, and 64% of those 50 to 64 years old were social media users. Credit unions can use social media marketing to increase awareness about their brand, encourage community engagement, and promote products and services.
A credit union’s social media accounts should operate under clear objectives, with a focus on attaining strategic goals. This involves creating a plan to help you meet your specific goals. Your social media marketing should focus on the platforms that matter to your plan, goals, and target members. Each platform offers a unique way to engage members and potential members, and your strategies should take this into consideration and use it to your advantage to see maximum impact. The most successful social media campaigns for credit unions build brand awareness, highlight the advantages of being a member, have quick responses to posted comments, reviews, and questions, and regularly post meaningful content.
Social media is the fastest and most accessible way to engage with your target audience. You can quickly post a video showing employees and members volunteering at a local food bank to YouTube, share a link to your latest blog post on Facebook, upload a member photo and testimonial to Instagram, and tweet about a new referral program on Twitter. Use your posts to educate, answer questions, and offer tips and advice on common financial topics, such as buying your first home or how much you should save for retirement. If you want to build membership among 18- to 35-year-olds, you might focus on posting content that is relevant to this age group, with topics such as student loans, renters insurance, and how much to save as down payments for cars and houses. If you are wanting to increase the amount of automobile loans your credit union financed, you might want to post on topics such as the safest car of each class and which cars have the best gas mileage. Having meaningful content on your social media platforms leaves a personal impression on readers.
PMD understands the changing social media landscape and can help connect your brand with members and potential members by targeting them where they interact most. There is no one size fits all social media marketing strategy, your credit union’s goals will determine every step of our approach. PMD will professionally mange your credit union’s social media channels to increase member engagement in a conversational style, create product awareness, supplement campaigns, push educational content, run contests, and more. With PMD, you can opt for us to manage one social account or all social accounts.
We’re ready when you are! Contact us today.