Marketing Trends To Watch For in 2024
Marketing is an ever changing and ever growing landscape. As new technologies and strategies emerge, it is important to stay up to date, so you don’t get left behind. While it is impossible to predict the future 100%, one can look at current emerging trends to get a glimpse of what will be mainstream in the year to come.
Here are 4 marketing trends we feel will be key to success in 2024.
1. Short Form Content
Attention spans get shorter and so does content. Brevity will be king in your content marketing strategy for 2024. Short form content will soon be one of the few ways to effectively capture audience attention in a saturated online landscape.
Consumers scroll for hours taking in hundreds of micro videos a day and basing their purchasing habits off their favorite influencers. Marketers must leverage video content on platforms that align with their audience to deliver quick yet impactful messages.
Not only is SEO so important on your website, but you have to optimize your video content as well. When creating video content for social media, include strategic and researched keyword placement and mobile-friendly formatting to ensure you remain visible on search engines.
2. Mobile First
Mobile friendly formatting leads into the next marketing trend for 2024, which is mobile first marketing. More people than ever rely heavily on their smartphones for daily tasks – Shopping, paying bills, connecting with loved ones, and searching the web. This shift to mobile-centric interactions is one marketers must recognize.
Knowing that your target market is going to be primarily interacting with you on their mobile phone, creating an enjoyable and seamless experience is key. When designing a website or app, use a responsive design that will ensure everything can adapt from a computer screen to a phone screen with ease. Not having mobile friendly sites or apps can cause your consumers to not want to engage with your brand and resulting in lost business.
Location Based Marketing
Everyone having their phone on them at all times allows marketers to really leverage the power of geolocation to deliver targeted content based on the phone user’s location. This is another form of personalized marketing that can help increase the relevancy of their message and increase conversions. Tap into this trend by using geofencing and geolocation in your next campaign.
3. Emphasis On Culture and Cause
The rise of the conscious consumer is something every business can benefit from. Consumers are increasingly seeking out socially responsible brands that align with their beliefs to support. Showcasing how your brand has a commitment to social, environmental or community causes is something to include in your marketing plans for next year.
When a brand integrates social, environmental or community-focused initiatives into their marketing, their brand reputation tends to go up. Whether it’s championing sustainability or simply donating some profits to a cause, consumers like to see these efforts.
Whether you like it or not, AI will continue to grow even more in the years to come. If you have been avoiding it hoping it was just a fad, we suggest otherwise. AI stands for artificial intelligence and marketers can use AI tools like data models and machine learning to help optimize and engage with their audience.
One key benefit of AI is its capability to personalize marketing. When you use AI tools to analyze customer preferences and behavior, you can tailor content and offers with more precision than ever. This personalized marketing will result in higher customer satisfaction and loyalty.
Marketers can also use AI to predict trends and consumer behavior. Using the data artificial intelligence can produce allows marketers to make the most informed decisions when it comes to their marketing strategies. AI can produce data that shows what is happening in your market in real time which lets you create marketing strategies that are detailed and flexible in a rapidly changing landscape.
Chatbots are nothing new but with advances in AI these bots are becoming more interactive and humanlike. Using an AI powered chatbot on your site can provide real-time customer service which enhances the user experience and streamlines assisting customers. It is a win-win. You do not have to allocate as many human resources toward customer service and the user has a more engaging journey on your website.
As another year ends and we enter 2024, these four marketing trends are sure to redefine the way brands and marketers connect with their market. Staying ahead and knowledgeable on trends is the sure way that your brand will stay ahead in this vibrant and dynamic landscape. If you need professional assistance with your marketing plan for 2024 contact PMD Group today. From brainstorming, an annual theme, or a full marketing overhaul, our experts are here to help.