Your business’s reputation is important. It directly influences how your customers/members/clients interact with your brand and is largely dependent on social media and online review sites. Because of this, online reputation management is something every business needs to prioritize. What Is Reputation Management and Why Is It Important? … [Read more...]
Reputation Management: How to Protect Your Brand
Defining Your Buyer Personas
You know your business’s products and services inside and out. But how well do you know your audience? As a business owner or marketer, you probably have an understanding of your customer/client/member basic demographic data, but to target them effectively, you have to dig deeper. That’s where buyer personas come in. What Are Buyer Personas and … [Read more...]
New Site, Now What?
It is so exciting to get a website launched. The weeks and months of planning, decision-making and updating are behind you. So, now what? We've got you! Whether we've designed the site or not, we can help after it's live. … [Read more...]
Google Your Business
Google My Business – is your listing claimed or inaccurate? Google my business? Yes, really! Go Google your business and see if it is claimed. Your Google listing is yours, you own it and it should reflect your company in the best way possible. One of the most important things to do, if you haven’t already, is to claim your listing. In some … [Read more...]
You’ve Got Mail
When economic downturns occur, the last thing you want to do is stop all of your marketing efforts. Building and maintaining your brand is crucial to retaining your current members and customers, as well as attracting new ones during trying times. Being able to adapt your marketing efforts to fit the current situation is a far smarter business … [Read more...]