Credit Union Marketing & More
Marketing your credit union amongst the competition requires a unique expertise and knowledge most agencies don't hold. Here at PMD Group, we were built by credit union employees for credit unions. Our team understands how CU's work and differ from traditional banks and the plethora of financial products and services they offer. It's time to take your credit union's marketing to the next level, bolster your membership, and continue to hit all the growth goals.
Financial Marketing for Credit Unions
Financial marketing is a specialized discipline within the field of marketing that focuses specifically on promoting financial products and services. It encompasses a wide range of strategies aimed at attracting and retaining loyal members within the financial industry, like your credit union.
When implementing financial marketing, it involves creating and carrying out targeted campaigns to build brand awareness, communicate value propositions, and drive member engagement. This approach often incorporates digital marketing, content creation, branding, and customer relationship management to establish trust, showcase expertise, and differentiate you from other credit unions and banks in a competitive marketplace.
Ultimately, financial marketing aims to foster positive relationships with your members, new and current, enhance the visibility of your financial offerings, and contribute to the overall success and growth of your credit union.
Credit Union Business Plans
Just like any other business and establishment, credit unions need a well-strategized business plan. PMD can put together business plans that provide your credit union with strategic direction, resource allocation, risk management, member growth and retention, competive edge, and so much more.
A complete plan outlines your advertising and marketing strategies. We determine target audiences, and outline the mediums to be used, and the frequency for each.
PMD Group can put your short and long term marketing and business plans together. Let us know your strategic goals and we'll create a plan that fits within your annual budget. If you're ready to take the guesswork out of marketing, we're ready to help you organize and select the marketing that will be most effective for your organization.