Websites and ADA
The U.S. Department of Justice (DOJ) will soon be rolling out official compliance guidelines for online accessibility as part of the Americans with Disabilities Act (ADA). If you have a physical location that must adhere to the ADA, your website must too.
What exactly are the requirements?
The legislation hasn’t been formally set yet, but we do have a good understanding of what it will look like, and we are here to help you apply best practices now to set you up for success under the new guidelines.
Some of the top things to be looking for in an ADA friendly site include:
Descriptive text: This is the text on the page or in meta tags (snippets of text that describe a page's content within the page’s code). While you may have a visually stunning site, a page without any informative text leaves your visually-impaired users without the ability to fully understand what your site is trying to communicate.
Text alternatives, or “alt text” are assigned to non-text content (images, videos, and other media) to describe what you want the user to get from that image. These can then be read by screen reader software or translated into symbols to be able to convey the message of your media.
Keyboard Accessibility- It’s important that your site’s navigation is simple. An easy way to check this is to practice using the keyboard to move around your website. Make sure that 100% of the site’s functionality is available without a mouse or touch screen.
Timing - Ensure that automatically-played audio, automatic scrolling and blinking can be stopped.
What can I do to make my site more ADA friendly?
PMD offers a solution with an annual subscription to that will bring your site up-to-date with these and so many more ADA-friendly features. Using the dashboard, a comprehensive scan of your site will reveal any ADA issues that need to be addressed that might have otherwise been overlooked. The dashboard works with all major website platforms and will scan everything on your site including PDFs and forms. In addition to ADA accessibility issues, the scan also finds broken links, misspellings, SEO issues, missing scripts, and more. Once the scan is complete, use the dashboard to view any items that needs to be corrected. Then, you and your web team will have all you need to make the adjustments on your site. If you don’t have a web team, we can help there as well.
What will the dashboard allow me to do?
You control when you receive a scan and report. It can be daily, weekly, monthly or however often you want. Edits on your site must be done via your normal content management system; however, the dashboard is only used for scanning and reporting.
Not ready for a subscription but still need help?
We can do that, too. We are here to partner with you to make your website accessible to members with disabilities so that your products and services are accessible to all. We can do this by performing an initial audit of your site and providing a list of recommendations to make your site more accessible. Once these recommendations are completed, keeping your site ADA friendly doesn’t have to be complicated. PMD can conduct quarterly audits and provide you with a list of best practices and recommendations to keep your site up-to-date and accessible.