Email marketing will keep you in touch with your leads, members or clients in a cost-effective way. Whether it’s to announce a closure due to weather or to promote your latest offer, our email marketing campaigns are tailor-made to fit your needs. We’ll design emails that fit your brand, manage all your segmented lists, send the emails, and also manage any unsubscribes.
One of the best features of email marketing is the trackability. You’ll receive easy-to-read reporting that lets you know how many people are opening your emails, clicking on links, and what links they’re clicking on. This data will help you see what's working best so you can get even better results from your next email marketing campaign.
Email Marketing Automation
A marketer's best friend is anything that can effectively target and communicate without taking much time. That's the beauty of email marketing automation. Once the email flow is set up and the email designs are approved, it's all automatic. The email flow can be as simple or as segmented as your list allows.
Increase your open and click thru rates, and increase your sales with a well developed email marketing automation plan.
Email List Segmentation
Marketing isn't one size fits all. That applies to your membership base too. Your core processor contains a wealth of data on your members. Use it to your advantage to maximize results with all of your marketing efforts.
Some basic segmentations available usually include age range, products per household, and members without key products. More advanced segmentation can include most and least profitable members, as well as forecasting their next most likely product or service with you.
With a little bit of time reviewing your existing data, you can start more personalized targeting and reach the right audience with your products and services.