You may be thinking that you know your brand, so why would you need this? Have you ever sent your logo to a vendor to use? Do you submit work to be printed? What if you’re out for an extended period of time and someone is filling in for you? By having a readily-available branding standards guide, you can insure the brand you’ve worked hard to develop remains intact. It also gives you a document for enforcing standards on out-going communication from all departments.
PMD Group can work with you to determine your brand standards - corporate colors, approved uses of the logo, unapproved uses of the logo, fonts, etc. - that you can then send to vendors, pass on to others in your company, or even to your successors.