The United States Postal Service implemented increases in postage prices that went into effect on July 10, 2022. The First Class Mail letter rate purchased at the postal office increased 2 cents from $0.58 to $0.60. The First Class Metered Mail rate will raise from $0.53 to $0.57. This includes online postage and postage meters. As postal rates … [Read more...]
The Different Types of Postage
Reputation Management: How to Protect Your Brand
Your business’s reputation is important. It directly influences how your customers/members/clients interact with your brand and is largely dependent on social media and online review sites. Because of this, online reputation management is something every business needs to prioritize. What Is Reputation Management and Why Is It Important? … [Read more...]
Defining Your Buyer Personas
You know your business’s products and services inside and out. But how well do you know your audience? As a business owner or marketer, you probably have an understanding of your customer/client/member basic demographic data, but to target them effectively, you have to dig deeper. That’s where buyer personas come in. What Are Buyer Personas and … [Read more...]
Ho, Ho, Horrible Marketing Mistakes to Avoid
Marketing is no easy task. With so much riding on your performance, it’s easy to cut corners, act impulsively, and ultimately make mistakes. By fixing common pitfalls in your marketing strategy, you’ll not only benefit your team, but your brand as a whole. Before making your next marketing move, consider these mistakes to avoid. Ignoring … [Read more...]
Money Left in Your 2021 Budget?
Finish the Year Strong with Additional Digital Marketing Efforts. 2021 will soon come to an end, but there is still time to maximize your digital marketing efforts this year. If you have some extra money in your budget, don’t let it go to waste. Here are some ways you could put the leftover funds toward a final boost that will help you attain or … [Read more...]