Digital marketing has become an integral part of most business marketing strategies. Whether it’s social media platforms, websites, text messages, or any online medium, it creates endless opportunities for businesses to reach consumers and promote their products and services. When done right, it will enable your business to target and reach members … [Read more...]
Digital Marketing Do’s and Don’ts
5 Reasons Email Marketing Works
You may think that with the takeover of social, search and digital marketing that email marketing has run its course but that’s not the case. Email marketing is alive and well and still provides one of the best return on investment for your marketing dollars. 5 Reasons Email Marketing Works 1. Ease of Use When you compare marketing channels, … [Read more...]
Tips for Marketing to Millennials
Millennials are unlike any generation before them. And yes, marketing to them is relevant and should be part of your strategy. Born between 1980 and 2000, they were raised with the internet during a lot of their formative years, making them the first “digitally native” generation with access to unlimited information. They tend to be fickle with … [Read more...]
Your Zip Code Has Never Been So Intriguing
The internet has created a whole new realm of opportunity for companies to reach their specific target market, whether that be a certain gender, generation, economic status, or zip code. Have you ever been browsing Google for a new place to eat and the top options that appear are all within a few miles of your home? Or, perhaps you’ve visited a … [Read more...]
The Alphabet Soup of Digital Marketing
A strong presence in the digital marketplace requires a well-designed SEO strategy, a carefully constructed PPC SEM action plan within the SERP with an irresistible CTA so the CTR is maximized for a strong ROI and ultimately, TOMA for your products and services. Wait. What? Some of you read that and followed right along, but if you didn’t… … [Read more...]