As part of our series covering the commonly used abbreviations in Digital Marketing, we are going to take a look into how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work hand-in-hand within the Search Engine Results Page (SERP) to produce online visibility of your products and services. There are two different ways to be … [Read more...]
The Alphabet Soup of Digital Marketing: Part Two
The Alphabet Soup of Digital Marketing
A strong presence in the digital marketplace requires a well-designed SEO strategy, a carefully constructed PPC SEM action plan within the SERP with an irresistible CTA so the CTR is maximized for a strong ROI and ultimately, TOMA for your products and services. Wait. What? Some of you read that and followed right along, but if you didn’t… … [Read more...]
Finishing the Paper Making Process
We’re at the tail end of our paper making process series. We know some of you like to ask the big questions like “How” and “Why” so that’s what prompted this in depth series. In case you missed the last one, you can check it out here. Today you’ll learn about the final drying stages of how your paper is made! One of the last processes is drying. … [Read more...]
Pulp turned into Paper
We are coming down to the final stages of the paper making process. We’re finally getting into the actual process where the paper is made into sheets A paper machine can be thought of in a most basic sense as a very large winding continuous conveyor belt where a slurry of pulp, various chemicals and other additives enter at one end and emerge as … [Read more...]
Bleach Plant
In case you missed last week’s information on the paper making process, you can view it here. We discussed the different ways to refine the pulp and then the process of screening and cleaning it. Today we will divulge into the final steps of the pulping process. The refined, screen and cleaned pulp is now ready for the final step in the pulping … [Read more...]