Every year when the new year arrives we are all plagued with resolutions on how we can improve our lives by committing to cut out a bad habit or start up a healthy one. We can wrack our brains for weeks determining ways to come up with something better than the previous year… Make our goals attainable because last year we didn’t make it OR we did … [Read more...]
New Year's Resolutions
Do Your Members Vote for You?
Regardless of how we feel about politics and our personal political opinions, we all get a little riled up about something. Election Day brings a time of change and a time of opportunity. As marketers, it’s a perfect opportunity for you to take lessons from all the politics to assess your brand’s content strategy. Ask yourself, does your content … [Read more...]
New Websites
Let’s face it your website might need a face lift. If you’re the owner of a dated website you might do whatever absolutely necessary to save it in order to avoid a complete re-design. You try everything you can think of and your results are sub-par leaving you with a mediocre look to get you by. But let’s get real here… it might be time you really … [Read more...]
Storytelling
There are so many things that contribute to your company’s success, marketing tactics are constantly changing and reaching new customers can be difficult and tiresome. Trying to re-work the system to capture prospective clients through new mediums that you don’t fully understand yet is tough. We understand because- WE’VE BEEN THERE. Storytelling … [Read more...]
Logo Colors and Shapes
Your company’s logo is more important than you might think. It plays an important emotional role in influencing decision making, especially when information or time is limited. Recognizable logos can actually trigger responses in the same part of your brain that control relational emotions. We’re going to go over the color and shape of your … [Read more...]