As your business grows, it’s important to set clear, well-defined goals to maximize new opportunities and overcome challenges along the way. Goals provide direction, motivation, and a clear way to measure your progress, but identifying them can be a challenge. Before setting goals, you should always bring it back to business basics and do a SWOT … [Read more...]
SWOT: Your Planning Superpower
Why You Need a Defined Sales Funnel
Sales funnels can be a powerful tool in your marketing arsenal to help boost sales for your business. A sales funnel helps businesses understand what’s working and what’s not. By analyzing your sales funnel, you can identify where prospects drop out and don’t convert to members or customers. Once you understand this, you can invest in marketing … [Read more...]
6 Things to Think About When Launching a New Product or Service
Launching a new product or service is a lot of work but necessary for growth, as well as to remain competitive. It’s important to have a plan in place well before the launch date. Let’s talk about things to consider when unveiling your next product or service. The solution it provides Determine the position of your product or service and … [Read more...]
The Importance of a Good Web Host
When building a new website or evaluating your existing site, your choice of host may not be at the top of your mind. But, it’s actually one of the most important investments for your business’s website. Your host is the foundation of your site, so choosing a quality one is important. What is web hosting? When you sign up for web hosting, you’re … [Read more...]
Digital Marketing – What Are You Waiting For?
Digital marketing continues to evolve and has become an essential way for businesses to interact with their target audience in real time. If you haven’t added digital into your marketing mix, what are you waiting for? With low ad buy requirements, it really is available for every budget. Types of Digital Marketing Search Engine Marketing … [Read more...]