In today’s competitive market, launching a new product or service can be tricky. Many companies release great products but fail to meet sales expectations or are completely rejected by the market. If this is happening with one or more of your products/services, it may be time to start from scratch with a fresh approach. 5 Reasons Your Product May … [Read more...]
Reintroducing Your Product
Millennials vs. Gen Z: Key Differences You Should Know
When it comes to marketing, Millennials and Gen Z are often grouped together, but each group responds to offers and marketing campaigns differently. Since both generations consist of a younger audience, many companies believe one campaign strategy is enough to engage both groups, but there are key differences between what motivates them, what their … [Read more...]
Social Media Do’s and Don’ts
When it comes to interacting with consumers, social media is one of the most effective. It’s a powerful tool for promoting your brand, driving traffic to your website, and meeting your target audience where they are. Understanding the do’s and don’ts of social media is crucial in order to build a successful social media strategy. Let’s talk about … [Read more...]
Why You Should Be Using Blogs
As a marketer, it’s important to stay on top of trends and adapt to the ever-changing marketing world. Blogging isn’t new, but it is essential to maintain a strong online presence, stand out from competition, and obtain long-term members, customers or clients. With today’s growing online consumers, it’s a critical part of your digital marketing … [Read more...]
Reputation Management: How to Protect Your Brand
Your business’s reputation is important. It directly influences how your customers/members/clients interact with your brand and is largely dependent on social media and online review sites. Because of this, online reputation management is something every business needs to prioritize. What Is Reputation Management and Why Is It Important? … [Read more...]