Case Study: Eastex Credit Union
SPCO Credit Union
$130,000 in credit card balance growth & 66 new cards SPCO Credit Union $38 million in assets $29 million in loans 5138 members Objective: Increase credit card portfolio by focusing internally on existing membership. Strategy: SPCO offered a minimum credit limit of $1,500 to pre-qualified Members, and sent a more general … [Read more...]
Eastex Federal Credit Union
$61 million in assets $33 million in loans 10,000 members Ojbectives: Increase loans and membership. Strategy: One week sale with a reduced auto loan rate. Mediums: 17,525 Saturation double mailers to residents in zips eligible for membership eBlast to members Microsite for easy application and information Text … [Read more...]