$130,000 in credit card balance growth & 66 new cards
SPCO Credit Union
$38 million in assets
$29 million in loans
5138 members
Objective:
Increase credit card portfolio by focusing internally on existing membership.
Strategy:
SPCO offered a minimum credit limit of $1,500 to pre-qualified Members, and sent a more general credit card promotional piece to the entire membership.
Mediums:
- eBlast to 823 members
- 1359 pre-screen mailers to pre-qualified members
- Building signage
- Lobby posters
- Web banners
- Newsletter article
Results:
66 new cards
$130,000 in credit card balance growth