5 Tips to Boost Your SEO
Your target audience is out there; if they are not finding you, it’s time to get serious about improving your SEO. The higher your SEO ranking, the more likely your target audience will find you and click through your website or blog. With more traffic to your site, the better chances of converting visitors into your members. Here’s how to improve your SEO performance.
Why SEO?
SEO is short for Search Engine Optimization. This practice involves conducting certain strategies on your website to get your site to rank high on the search engine results page. Did you know that 99% of searches only interact with the first page of search results without ever scrolling to the next 2 or 3 pages? This estimation is why improving SEO is so valuable to your business. Without a decent ranking, many potential members may be missing out on what you offer.
1. Understand Your Online Visitors
Improving your SEO starts with understanding how your members, customers or clients behave. For example, consider how a person might begin searching for a product or service.
- Awareness: The customer knows they need more funds for an upcoming project and begins searching for potential help using broad search terms. For example, “loan near me.”
- Consideration: Customers are now searching for solutions that best meet their needs. They might start using keywords that include a location, product feature, or product type. For example, “loans in Texas with a low-interest rate.”
- Purchase: the customer is ready to inquire, apply, or buy and generally knows who they will contact. They often search directly for the service provider. An example is “ABC 123 Credit Union.”
Understanding your customer’s behavior will help you know which keywords to target on your web content.
2. Use Keywords on Your Website
Keywords are the words or phrases a person uses when they do an online search. For example, “credit union personal loan” and “what credit unions are in my area” are considered keywords. Matching the keywords used on your website with the words used by customers when they search for you is an integral part of SEO.
Tips on Including Keywords:
- Add popular keywords or phrases to your website. Use these words in your page titles, page content, or metadata.
- Use popular keywords relevant to your business, service, or location.
- Be careful not to overuse keywords.
3. Use Meta Tags in Your Content
Meta tags are pieces of content in your website coding that do not display on your webpage. These tags tell search engines additional information about your website and content. Examples of meta tags include:
- Meta Description: a description of what your webpage is about
- Title: your webpage title, which displays in the browser tab
- Alternative Text: tagged on media such as images as a text alternative to the media.
4. Write High-Quality, Original Content
With high-quality, original content, your SEO efforts will be well spent. But what exactly makes content high-quality and authentic? High-quality content provides value to your audience, answers their questions, solves their problems, and satisfies their needs. Original content is content that is unique to your website. Original content is content you create yourself or with the help of someone you hire to make it for you. Creating fresh, unique content adds something new and special to the web and will lead you to higher SEO.
5. Update Your Content Regularly
Regularly updated content is considered one of the best indicators of a site’s relevancy, so it is vital to keep it fresh. An excellent way to ensure you update your content regularly is to audit your content on a set schedule and make updates as needed.
Writing additional content, rich with keyword phrases, can also boost your search engine rankings. Blog posts can be short updates about the specific topics you are targeting.
Start Achieving Your SEO Goals Now
If your organic search engine rankings are not where you’d like, it is time to do something about it. Let our digital marketing experts at PMD Group help. We’re ready when you are. Contact us today!