Marketing is a key part of any business, but it’s always changing . We’ve created a list of marketing terminology to serve as a reference for anyone that wants to make sure they know all the jargon, or to help better communicate with others within your business. A/B Testing A/B testing, also known as split testing, is a randomized marketing … [Read more...]
Marketing Terminology
The Different Types of Postage
The United States Postal Service implemented increases in postage prices that went into effect on July 10, 2022. The First Class Mail letter rate purchased at the postal office increased 2 cents from $0.58 to $0.60. The First Class Metered Mail rate will raise from $0.53 to $0.57. This includes online postage and postage meters. As postal rates … [Read more...]
How Strong is Your Cybersecurity?
Protecting your business from cyber threats has become increasingly important over the years due to progressively sophisticated methods of attack. Recent reports from the White House, Cybersecurity and Infrastructure Security Agency, and the Federal Bureau of Investigation are urging companies to ramp up security measures due to intelligence … [Read more...]
Is it healthy or unhealthy?
What Is The Culture of Your Business? Is it healthy or unhealthy? Culture impacts everything in your organization. The culture of a company includes values, ethics, environment, mission and expectations. The individuals who work for an organization are who make up the overall culture. It is all dependent on a handful of things. Work … [Read more...]
The Psychology of Colors
Color trends vary each year, but the meaning of a color tends to stay the same. The color spectrum may be very broad but each general hue has a specific meaning. We’ve broken down the primary colors (red, blue and yellow), secondary colors (orange, green and purple) and for fun we’ve added pink, brown, black and white to the mix of this prominent … [Read more...]