- $61 million in assets
- $33 million in loans
- 10,000 members
Ojbectives:
Increase loans and membership.
Strategy:
One week sale with a reduced auto loan rate.
Mediums:
- 17,525 Saturation double mailers to residents
in zips eligible for membership - eBlast to members
- Microsite for easy application and information
- Text marketing
- In-branch posters
Results:
- 125 Applications
- 103 Approved Loans
- $1.876 million increase in loans in one week
- $4 million in loans for the month
- 12% total loan growth in one month