What Are Your Digital Results? Digital Marketing Terminology Digital marketing is an umbrella that covers a wide variety of terms. It can be hard to navigate what each acronym means and why they are important. Let’s take a look at some common acronyms used when trying to put together a digital campaign. Clickthrough Rate (CTR) Click-through … [Read more...]
What Are Your Digital Results?
Best Advice Received from Our Team
Have you ever received advice from someone that not only helped you, but stuck with you since the day it was given? How did it change the way you went about your life afterward? We polled the team here at PMD Group and asked them, “What is the best advice you have received? Or the best advice you can give?” The answers varied from a range of … [Read more...]
Why ROI is the Number to Know
Most businesses have a variety of financial ratios they use to measure success. For marketers, a key number to know is ROI, or Return on Investment. ROI is a method used to evaluate the profitability and effectiveness of an investment or expenditure. One of the goals for businesses to be successful is earning and increasing their profits. ROI is … [Read more...]
PMD Group is a Google Certified Partner
In today's digital age, having a strong online presence is crucial for businesses of all sizes. With the majority of consumers turning to search engines to find products and services, it's important for businesses to partner with a marketing agency that has a solid understanding of search engine optimization (SEO) and search engine marketing (SEM) … [Read more...]
Marketing Terminology
Marketing is a key part of any business, but it’s always changing . We’ve created a list of marketing terminology to serve as a reference for anyone that wants to make sure they know all the jargon, or to help better communicate with others within your business. A/B Testing A/B testing, also known as split testing, is a randomized marketing … [Read more...]