There are so many things that contribute to your company’s success, marketing tactics are constantly changing and reaching new customers can be difficult and tiresome. Trying to re-work the system to capture prospective clients through new mediums that you don’t fully understand yet is tough. We understand because- WE’VE BEEN THERE.
Storytelling is an intrinsic part of our society and culture. Movies, books, music, news, religion, architecture, and art are all created to tell a story. Stories define our values, desires and dreams, as well as our prejudices and hatreds. Before man learned to write, he had to rely on his memory to learn anything, meaning he had to be a good listener. A good story teller is always respected and can easily find an audience that will soak up every bit of information from these stories, eager to pass them along. Stories are passed down through generations and are shared with our friends and loved ones. Like that one story told at the Christmas table every year…
The ability to tell stories effectively and memorably is a very valuable skill. Every story serves a purpose, even if to simply relay a message. We’ve talked about your brand, logo, social media, and traditional marketing but have you ever considered that all of these together write the story for your business. They are parts of the whole, the things that combined create what make your company “who you are.” Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. They want to know why they should choose you, why they should care about you. They want to know about the history and quirks about your business. Believing that organizations are interested in building a relationship with them is important. Creating your content and keeping it current is useful in helping your prospective customers make their decision to choose you over your competitors.
We all crave stories because they allow us to sympathize with characters. Tell your audience a story, and you will gain their support. You will create a following for your cause and inspire your audience to act and believe. Remember that even in a straightforward or bland business presentation, a story helps to illustrate a point better than a set of facts. A story gives people a reason to care about what you’re saying. They relate to the characters, the plot and the lessons learned. They relate to your story, and therefore your message.
So what’s your story?