Regardless of how we feel about politics and our personal political opinions, we all get a little riled up about something. Election Day brings a time of change and a time of opportunity. As marketers, it’s a perfect opportunity for you to take lessons from all the politics to assess your brand’s content strategy. Ask yourself, does your content accurately reflect your brand’s image and send the right message to your customers? Should you continue moving in the same direction? Or… could it be time to overhaul your current strategy for a new one?
Take a poll. PMD offers different ways for you to gauge your members’ level of support as well as how effective your content is. We’ll discover know what your members want to see from you and we can accurately take the heartbeat of your current website, social media and content. Based off the survey results, we can make adjustments to your marketing plans and goals.
One winning strategy we recommend for everyone is to engage in meaningful conversations. Your members are like your voters, sometimes they might not participate because they don’t feel like they are being heard. Make sure you are giving your members the opportunity to engage with you across multiple platforms such as a blog, social media pages and your website. Your goal here is to start a discussion that will ultimately help your members feel more connected to your brand.
Once you’ve learned what your members have to say about you, act on it! Regardless if they have positive or negative things to say, it’s up to you at this point. By addressing their complaints or compliments publicly you are able to gain control of the situation and contrary to what you might already believe, strengthen your relationship with them.
Unlike political voting, your members and potential members vote on you and show their confidence in you every time they use one of your products or services. Let’s work together and get a solid game plan for a winning brand and content.