Digital marketing has become an integral part of most business marketing strategies. Whether it’s social media platforms, websites, text messages, or any online medium, it creates endless opportunities for businesses to reach consumers and promote their products and services. When done right, it will enable your business to target and reach members or customers, acquire new ones, increase sales, and experience lasting growth.
Let’s talk about 10 key do’s and don’ts for your 2023 digital marketing strategy.
1. Do take time for keyword research
Keyword research is the starting point for any digital marketing campaign, but it should be an ongoing process. By identifying popular words and phrases that people are actively looking for on search engines like Google, you can discover what they want to read and focus your content around these topics.
2. Do optimize for mobile
You need to search something, and quickly too. Are you grabbing your phone which is most likely already in hand or running to your computer? Most of your audience will access your website and social media through their phones. If you’re not optimizing them for mobile, this can make the screen look funky, and lead to lost business and potentially alienating your members or customers. Make sure your website is easy-to-navigate and user-friendly for mobile.
3. Do use video in digital ads
Video has become such a natural part of the online world that advertisers can use to quickly engage with their audience. A popular form of video content, known as short-form video, has become increasingly popular because it captures attention without a huge time commitment. Short-form videos are usually between 15-30 seconds and allow brands to connect with their audience in a fun way that isn’t too serious or boring. If you’re looking to increase your brands reach, you should consider investing in short-form video.
4. Do focus on original content
Making consistent content for your blogs, website, social media channels, etc. is important to stay relevant with your audience. But to stand out in all the right ways and set your company apart from the rest, it needs to be original. What does your target audience want? What gaps are your competitors not filling for your audience that you can? Find that sweet spot and make original, fresh content that keeps you relevant in consumers eyes and to Google when you rank on the SERP (Search Engine Results Pages.)
5. Do test and retest
When it comes to your digital marketing strategy and building ad campaigns, it’s not a one-and-done ordeal. It is important to assess how campaigns are doing and to test various strategies, copy, designs, and more with your audience. The important thing is to learn from your results so you can improve your campaigns going forward. Don’t be afraid to crunch those numbers to see what resonates best with your audience. The best strategy is the one your audience engages with!
6. Don’t forget to update your site regularly
Even if your digital marketing efforts are working, an outdated website can make the audience lose interest. Take the time to thoroughly review and update your website. A pleasing, easy-to-navigate website can earn trust and business.
7. Don’t prioritize quantity over quality
One high-quality post will do better than many low-quality posts. Yes, consistently updating and posting fresh content is important, but don’t just do it for the sake of getting more content out there. Instead of annoying your members or customers, create a quality piece of content that will make them stop and interact.
8. Don’t lose your patience
Digital marketing can be quick. But sometimes it does take time to see results. Don’t act in a hurry just to get some sales and jeopardize your year-long efforts. You have to be patient with it.
9. Don’t neglect SEO
Search engine optimization is important if you want to be seen. Taking the time to optimize your site, research keywords to use in your blogs, ensure your meta tags are in order, and all the other details that are involved in SEO will bring in more organic traffic to your site.
10. Don’t be afraid to rely on professional help
Digital marketing is a complex topic, and it can be difficult to know where to start. A professional marketing agency can give you the guidance and resources you need to get started and the support you need to continue growing your business. Don’t feel you have to do it all alone.
Bonus #11 – Do get help from PMD Group!
Now for the last digital marketing do’s and don’ts. PMD can help with any part of your digital marketing. We’re ready when you are. Contact us today.