Digital marketing has become an integral part of most business marketing strategies. Whether it’s social media platforms, websites, text messages, or any online medium, it creates endless opportunities for businesses to reach consumers and promote their products and services. When done right, it will enable your business to target and reach members … [Read more...]
Digital Marketing Do’s and Don’ts
You’ve Got Mail
When economic downturns occur, the last thing you want to do is stop all of your marketing efforts. Building and maintaining your brand is crucial to retaining your current members and customers, as well as attracting new ones during trying times. Being able to adapt your marketing efforts to fit the current situation is a far smarter business … [Read more...]
The Psychology of Colors
Color trends vary each year, but the meaning of a color tends to stay the same. The color spectrum may be very broad but each general hue has a specific meaning. We’ve broken down the primary colors (red, blue and yellow), secondary colors (orange, green and purple) and for fun we’ve added pink, brown, black and white to the mix of this prominent … [Read more...]
5 Reasons Email Marketing Works
You may think that with the takeover of social, search and digital marketing that email marketing has run its course but that’s not the case. Email marketing is alive and well and still provides one of the best return on investment for your marketing dollars. 5 Reasons Email Marketing Works 1. Ease of Use When you compare marketing channels, … [Read more...]
Why Font Matters
If your text could talk, what tone would it be using? Fonts are basically the visual tone for your company and choosing the right font for your logo and graphic designs can be an incredibly overwhelming and tedious process. While it’s easy to select a few that you know you don’t like, it often seems that there are entirely too many choices with … [Read more...]