Color trends vary each year, but the meaning of a color tends to stay the same. The color spectrum may be very broad but each general hue has a specific meaning. We’ve broken down the primary colors (red, blue and yellow), secondary colors (orange, green and purple) and for fun we’ve added pink, brown, black and white to the mix of this prominent color scale.
Color is everywhere. Color evokes feelings. Let’s take a spin around the color wheel and explore just what these colors mean and how they make us feel.
Here’s a quick overview of the most common perceptions of colors.
Red is exciting. It acts as a stimulator and can also represent caution and danger.
Blue is trustworthy. It is synonymous with being fiscally responsible and secure.
Yellow can be optimistic, and it works well to convey power, health, patience and wisdom.
Orange is friendly. It promotes happiness and is uplifting.
Green represents growth, new beginnings, and healing.
Purple is a calm, soothing color linked to being imaginative and wise.
Pink represents love, romance, and partnership, and evokes feels of fun and youthfulness.
Brown shows reliability, dependability, stability and security.
Black is sophistication, and is linked to luxury and sometimes drama.
White represents openness and purity. It is eye-catching and clean.
Which color is best for your business?
While different colors are linked to different emotions, it’s important to keep in mind that color perception is also subjective. The key is linking the primary color to a complimenting factor, such as an appropriate font or design style. This will better target the look and feel you want to portray.
If you’re considering a rebrand or new logo, contact us.
Logos used are for color examples only. PMD Group is in no way affiliated with any of the represented companies.