You may think that with the takeover of social, search and digital marketing that email marketing has run its course but that’s not the case. Email marketing is alive and well and still provides one of the best return on investment for your marketing dollars.
5 Reasons Email Marketing Works
1. Ease of Use
When you compare marketing channels, it’s hard to beat the ease and speed of rolling out an email to existing customers or prospects. From design to distribution, your email can potentially reach your target audience in a day or two. And thanks to advancements in email automation, it’s easy to personalize your messages such as inserting a name into the subject line or email message. It’s also very easy to test and tweak your email campaigns to make sure your message reaches the right people at the right time.
With email, you have control over who sees the email by purchasing a prospect list or using your customer list and segmenting based on a variety of data such as demographics, locations and much more. Targeting ensures that the right people are receiving your message, which leads to a higher conversion rate.
There aren’t many forms of marketing that are as easy to share as email marketing. With a simple click, your customers and prospects can share your deals, offers, and news with their friends. When they do this, they’re acting as your personal brand ambassador and we all know that nothing beats positive “word-of-mouth” advertising! Sharing builds exposure and credibility.
One of the nice things about email marketing is that you can get real-time tracking information to see how your email is performing. This data is critical to measuring the success of your marketing effort. Get exact delivery, open, click-to and subscriber retention rates to plan your next steps. See which subject line or list is performing better and make adjustments, as needed. These insights help you learn more about your customers and prospects and what works and doesn’t work so that you can adjust future emails for greater success. This is huge!
5. Affordability and ROI
Last but certainly not least, email marketing allows you to develop relationships with existing and potential customers at a fraction of the cost of traditional marketing channels! With email, you avoid printing and postage fees or the cost of buying ad space, which makes it very affordable. Purchasing a prospect list to supplement your existing customer list can also be very nominal. According to HubSpot, email generates $38 for every $1 spent, which is an astounding 3,800% ROI.
In today’s digital world, email marketing can give you a huge bang for your buck, when done right. Work with a trusted advertising agency to help craft a strategic approach, a strong message or offer, and eye-catching design so you will see results. Email marketing is a must and PMD Group can help!