Every good business plan should include a marketing assessment. You need to know your current state to help develop your strategies of where you want to be. A good marketing analysis should include: Industry information Target market description with distinguishing characteristics Pricing sensitivity Competitor information Basically … [Read more...]
Marketing Assessment
Postage Price Change
Most every year, the USPS changes rates across mail the mail classes and services. But this is the first time in nearly 97 years that the price of a stamp is set to go down. The reduction is part of a pre-arranged agreement with Congress. Back in 2014 the Post Office was able to increase the price of stamps by 3 cents, but it was only set to last … [Read more...]