When economic downturns occur, the last thing you want to do is stop all of your marketing efforts. Building and maintaining your brand is crucial to retaining your current members and customers, as well as attracting new ones during trying times. Being able to adapt your marketing efforts to fit the current situation is a far smarter business … [Read more...]
You’ve Got Mail
Postage Price Change
Most every year, the USPS changes rates across mail the mail classes and services. But this is the first time in nearly 97 years that the price of a stamp is set to go down. The reduction is part of a pre-arranged agreement with Congress. Back in 2014 the Post Office was able to increase the price of stamps by 3 cents, but it was only set to last … [Read more...]