When economic downturns occur, the last thing you want to do is stop all of your marketing efforts. Building and maintaining your brand is crucial to retaining your current members and customers, as well as attracting new ones during trying times. Being able to adapt your marketing efforts to fit the current situation is a far smarter business decision for your short- and long-term success.
With the majority of people at home, now is the perfect time to send a targeted mailing. Use this time to send out a piece of tangible advertising with an offer to current members or customers or to target new leads. Mailers are best if they’re short and to the point and have a digital campaign running simultaneously.
Direct mail has a great ROI for a multitude of reasons. It allows people time to think about your message, without being bombarded by competing ads. Being able to physically have your message in their hands leads to a high brand recall and requires each recipient to look at the offer and decide what to do with it.
Quick Turnaround Direct Mail Options
- Self-Mailer – Self-Mailers offer immediate visual impact and are a great option if you have several different products or services that you want to advertise in a single mailing. Self-mailers ensure your message is seen without requiring the recipient to open an envelope.
- Oversize or Regular Postcard – Postcards are one of the most economical and impactful ways to market to your desired audience. Sizes for postcards range from a small 6” x 4.25” to an extra-large 11” x 17”. Your message and necessary text and disclosures will factor into the decision on which size is best for you.
- Letterhead in Envelope – A letter in an envelope is one of the most personal types of marketing communication. A well-written letter provides a valuable one-on-one connection with the recipient, while your letterhead keeps your brand front and center while you have their attention. This format is great if you want to send additional items, like a brochure, along with your personalized message.
- Newsletter– Newsletters are a great way to communicate with current clients and members with content that applies not just to your business, but also to their lives. Newsletters should be used to provide necessary information about your business and also updates to your products, services, and operations.
Direct mail is a great way to ensure your message is seen by your targeted audience. We can help you reach your target audience with customized mail lists. Choose from hundreds of geographic, demographic, and behavioral attribute options including proximity to your business, estimated credit score, equity available in their home, supporter of local causes, and more! Use everyone being home to your advantage and advertise with direct mail.
PMD Group is here to help you through this health and economic crisis. We can provide marketing solutions and guidance through these challenging times. We’re ready when you are!