You know your business’s products and services inside and out. But how well do you know your audience? As a business owner or marketer, you probably have an understanding of your customer/client/member basic demographic data, but to target them effectively, you have to dig deeper. That’s where buyer personas come in. What Are Buyer Personas and … [Read more...]
Defining Your Buyer Personas
Ho, Ho, Horrible Marketing Mistakes to Avoid
Marketing is no easy task. With so much riding on your performance, it’s easy to cut corners, act impulsively, and ultimately make mistakes. By fixing common pitfalls in your marketing strategy, you’ll not only benefit your team, but your brand as a whole. Before making your next marketing move, consider these mistakes to avoid. Ignoring … [Read more...]
Money Left in Your 2021 Budget?
Finish the Year Strong with Additional Digital Marketing Efforts. 2021 will soon come to an end, but there is still time to maximize your digital marketing efforts this year. If you have some extra money in your budget, don’t let it go to waste. Here are some ways you could put the leftover funds toward a final boost that will help you attain or … [Read more...]
Add SEO to your 2022 budget
You’ve probably heard plenty of times that SEO is important for your business, which is true. SEO is a valuable tool for any business that wants to be visible online and is becoming increasingly crucial in a world that relies heavily on digital processes and transactions. SEO involves many different techniques, tactics, and best practices that are … [Read more...]
4 Reasons Why it Makes Sense to Outsource Your Marketing
No matter the size of your business, an effective marketing strategy is critical to your growth and success. From lead generation and growth strategy to social media and content creation, developing and executing a strong marketing strategy takes a lot of time and resources. This is why many businesses outsource their marketing efforts to an … [Read more...]