We get it. Change can be scary. When it comes to marketing, or really anything in life, it is natural to want to stick with something once you determine that it works well. However, what if there were even better, more effective ways to communicate your message to your target audience and achieve better results?
Even if your marketing is going great, there is nothing wrong with evaluating your current efforts and trying something different to ensure you’re getting maximum results. It’s important that your marketing dollars are being used across a wide range of mediums- both digital and print, to reach a broader audience. If a large portion of your marketing budget is going toward newspaper ads and billboards, consider adding in social media and digital advertising, and vice-versa.
Newsletters and company updates can be mailed and/or emailed, instead of including them with statements. Why? Well, changing the distribution method can increase readership as well as give more timely articles. Emails can be sent out immediately, so information that is time-sensitive is best delivered electronically.
What about promoting boat loans in January? Traditional marketing would tell you to do this in the spring or summer, but plenty of boat enthusiasts begin their shopping right after the new year. Oftentimes, due to low demand levels, the best boat deals are found in the colder months. Let buyers know that they can get pre-approved before hitting the boat show or local marina. Or, maybe consider advertising holiday loans and credit card specials at the beginning of October. Many holiday shoppers start purchasing gifts early in the year to spread out the expense. If you wait until the traditional post-Thanksgiving shopping season, you will miss out on some profit.
If you are open to trying new things but aren’t sure where to start, contact us! Our marketing team can help evaluate your current marketing and suggest ways to change it up to increase your impact and results.