The world of marketing is constantly changing and what worked two years ago may not cut it anymore. Across social media, online, radio, television, even checking the weather and news, consumers are being bombarded with ads everywhere they look, and standing out amongst your competition is becoming increasingly challenging. It’s important to … [Read more...]
8 Marketing Trends to Know
Staying Focused
Even the most successful people can have trouble staying focused from time to time. Life is overrun with distractions due to family, personal issues, coworkers and the widespread availability of the internet. Sometimes, it seems that just concentrating on the task at hand is the hardest part. The beginning of a new year is always a great time … [Read more...]
Outsourcing Design for a Fresh Spin
Maybe you’ve been doing your own marketing and design for quite a while now. You feel your company has defined its brand in the marketplace, and now it’s just about staying consistent and promoting your message through a variety of outlets, but you're getting bored with the current look. Or maybe you have no design experience and know you need … [Read more...]
Communicating why your products and services are a much better deal.
You know what you're offering is the best, but how do you convince your target audience of that? Marketing only works if it is done correctly, and successfully communicating the benefits of your product or service is paramount. How do you do it, you might ask? We won’t give away all our secrets, but here are some tips for communicating the … [Read more...]
Ideas to use your remaining marketing budget
We're well into one of the busiest times of year... the last quarter! Budgets are being reviewed for dollars actually spent, and new plans and marketing mediums are being considered for next. Oftentimes, if you have money left in your budget at the end of the year, you lose it. Don’t miss out on doing something with those dollars because you … [Read more...]