We’re well into one of the busiest times of year… the last quarter!
Budgets are being reviewed for dollars actually spent, and new plans and marketing mediums are being considered for next. Oftentimes, if you have money left in your budget at the end of the year, you lose it. Don’t miss out on doing something with those dollars because you didn’t have time to think about it.
Here are some quick and easy ideas to end your year on a marketing high note.
Invest in Digital Marketing. Pay per click and Google Adwords are a great way to reach a specific audience, and they only take a few days for us to get ads created, the targets determined and the ad buying set. Digital ads are one of those marketing mediums where you get actual results, so it is easy to measure your success. If you want to see exactly what you are getting for your investment, digital marketing will tell you. Plus, it’s easy to realign digital ads if you’re not getting the number of clicks to your website or landing page that you want.
Thank Your Members and Employees. The holiday season is a perfect time to gift promotional products! Everyone loves a gift, so why not add your logo to it? Want to take it up a notch? Send the item, along with a thank you note, to your members’ or employees’ homes. Or, send out a special email thanking them for their membership and asking them to stop by. Reward the most valuable people to your business.
Refresh Your Website Content. When was the last time you updated pages on your website? Not only do those visiting your website appreciate fresh content, but so does Google. Anytime your website is updated, Google is notified to revisit your website and crawl for new information, so it helps your organic SEO rankings. Pull a list from your analytics of the top 10 most visited pages and start there.
Try Something New. Sponsor an event, create a fun video and start a YouTube channel, or try Facebook or Instagram advertising. There are so many ways to reach your audience these days, so try a new medium and see what happens! It may convince you to make it a budget line item for next year.
See something that you need to do and have some dollars remaining in your 2017 budget? Contact us today, we’re ready to help!