Color trends vary each year, but the meaning of a color tends to stay the same. The color spectrum may be very broad but each general hue has a specific meaning. We’ve broken down the primary colors (red, blue and yellow), secondary colors (orange, green and purple) and for fun we’ve added pink, brown, black and white to the mix of this prominent … [Read more...]
The Psychology of Colors
5 Reasons Email Marketing Works
You may think that with the takeover of social, search and digital marketing that email marketing has run its course but that’s not the case. Email marketing is alive and well and still provides one of the best return on investment for your marketing dollars. 5 Reasons Email Marketing Works 1. Ease of Use When you compare marketing channels, … [Read more...]
The Promo Product Process
Promotional products are a crucial step in the overall success of your marketing efforts. With an average lifespan of 2 years, they offer your current customers and potential new ones a steady reminder of your business each time they see or use the item. They are a low-cost way to enhance your marketing campaigns and build brand … [Read more...]
The Evolution of Social Media
The term “social media” popped up in the early 2000's and has taken the internet world, and world in general, by storm ever since. Today, the average person spends 142 minutes (nearly 2.5 hours) per day on Facebook, Twitter, Instagram, Snapchat and other social media channels (Globalwebindex, 2018). Most people associate Facebook and Myspace as … [Read more...]
6 Ways to Manage Stress
These days it seems that stress is a part of life and it’s hard not to find yourself overwhelmed occasionally. Not only is stress hard on the mind, but it’s hard on the body. Stress can lead to an array of health problems including high blood pressure, obesity, heart disease, headaches, trouble sleeping, fatigue, an upset stomach and so much … [Read more...]