In case you haven’t noticed, it’s incredibly easy to create and distribute videos these days.
Smartphones, apps, social media, and YouTube have taken the previously complex process of videoing and placed it at our fingertips. The use of videos for marketing has been revolutionized over the past few years due to the power of the internet. After all, had anyone heard of a “YouTube star” 10 years ago?
You’ve probably seen some of your competition using videos, as 63% of businesses have started using video content marketing, according to a survey by Wyzowl.
So, is it worth it? Can you achieve marketing success with videos? Yes, and yes. Here’s why:
Videos boost conversions and sales. Isn’t the goal of marketing to sell your product and make money? Videos will help you do just that. Posting a demo video on your website landing page can increase conversions by 80%. Another study shows that 74% of users who watched a video about a product ended up purchasing it.
People love videos. The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. YouTube is currently the second largest search engine under Google and plays over 4 billion videos a day. The love of video is real. The good news is your videos don’t have to be the highest quality or edited perfectly to still get a great return on investment, as long as your content is good. Be sure to be clear and simply explain your product/service.
Google loves videos. Videos increase the time spent by visitors on your site, and this is music to Google’s crawling ears. The longer users stay on your site, the more credible you are to Google, and it doesn’t hurt that Google owns YouTube. Having a video on your website helps tremendously in your search engine rankings and landing you on the coveted page one. Why pay for SEO when you can just create a video?
With statistics like this, it’s easy to see why videos should be part of your marketing plan. Interested but not quite sure how to integrate it all together? Let us know. We would love to sit down with you! From conception to script writing and execution, our team is here to help you succeed.