Being an exhibitor at a trade show is a big investment in both time and money. It’s important to make the most of your time there and leave with the best results possible. So, how do you rock your role as an exhibitor? First, make sure you set specific goals for yourself. Is your goal to gain a lot of new contacts and follow up later? Or, maybe … [Read more...]
Trade Show Tips- How to Rock Your Next Event
Tips for Marketing to Millennials
Millennials are unlike any generation before them. And yes, marketing to them is relevant and should be part of your strategy. Born between 1980 and 2000, they were raised with the internet during a lot of their formative years, making them the first “digitally native” generation with access to unlimited information. They tend to be fickle with … [Read more...]
Why videos should be part of your marketing plan
In case you haven't noticed, it’s incredibly easy to create and distribute videos these days. Smartphones, apps, social media, and YouTube have taken the previously complex process of videoing and placed it at our fingertips. The use of videos for marketing has been revolutionized over the past few years due to the power of the internet. After … [Read more...]
Stars, Stripes and Specials: A guide to marketing for federal holidays
It’s Fourth of July weekend which means everyone is decking themselves out in red, white and blue to try and capitalize on the federal holiday. Anytime a majority of the country is off work, there will be businesses enticing you to get out and spend your money. Make the most of your marketing efforts for Independence Day, … [Read more...]
8 Marketing Trends to Know
The world of marketing is constantly changing and what worked two years ago may not cut it anymore. Across social media, online, radio, television, even checking the weather and news, consumers are being bombarded with ads everywhere they look, and standing out amongst your competition is becoming increasingly challenging. It’s important to … [Read more...]