First Community Credit Union won the CUNA National Diamond Award for this Texans Ad that our very own, Bill Mack, created! The mission of the Diamond Awards is to recognize and reward creative excellence in the industry of credit union marketing and business development professionals. Pieces are judged on five basic criteria: Strategy and … [Read more...]
PMD Design Wins CUNA Diamond Award!
Referral Website
Finding new members can be difficult, but your current members can help out with that. We’ve developed an easy way for existing members to share your business with their friends and family via a referral website. It works best with an incentive for both parties, and referrals can be made via email or Facebook. You can gain new members as well as … [Read more...]
Branding: What it Says About You
Branding. Most people view their “brand” as their logo or their outer appearance. Your brand is so much more! It is the way your customers perceive your organization, products, services and their experiences with you. It is the primary source of maintaining customer relationships and can turn a regular customer into a loyal customer. PMD Group can … [Read more...]
SPCO Credit Union
$130,000 in credit card balance growth & 66 new cards SPCO Credit Union $38 million in assets $29 million in loans 5138 members Objective: Increase credit card portfolio by focusing internally on existing membership. Strategy: SPCO offered a minimum credit limit of $1,500 to pre-qualified Members, and sent a more general … [Read more...]
Eastex Federal Credit Union
$61 million in assets $33 million in loans 10,000 members Ojbectives: Increase loans and membership. Strategy: One week sale with a reduced auto loan rate. Mediums: 17,525 Saturation double mailers to residents in zips eligible for membership eBlast to members Microsite for easy application and information Text … [Read more...]