Branding. Most people view their “brand” as their logo or their outer appearance. Your brand is so much more! It is the way your customers perceive your organization, products, services and their experiences with you. It is the primary source of maintaining customer relationships and can turn a regular customer into a loyal customer. PMD Group can … [Read more...]
Branding: What it Says About You
SPCO Credit Union
$130,000 in credit card balance growth & 66 new cards SPCO Credit Union $38 million in assets $29 million in loans 5138 members Objective: Increase credit card portfolio by focusing internally on existing membership. Strategy: SPCO offered a minimum credit limit of $1,500 to pre-qualified Members, and sent a more general … [Read more...]
Eastex Federal Credit Union
$61 million in assets $33 million in loans 10,000 members Ojbectives: Increase loans and membership. Strategy: One week sale with a reduced auto loan rate. Mediums: 17,525 Saturation double mailers to residents in zips eligible for membership eBlast to members Microsite for easy application and information Text … [Read more...]