An eBlast is an email that uses direct marketing strategies, designed to communicate with customers and drive sales. They really aren’t intended to be annoying and clog up inboxes. Their purpose is to keep in contact with past, present, and prospective members- but that’s if it’s done correctly. With a few essential elements, an eBlast can be … [Read more...]
All You Can Eat Tips for a Successful eBlast
Do Your Members Vote for You?
Regardless of how we feel about politics and our personal political opinions, we all get a little riled up about something. Election Day brings a time of change and a time of opportunity. As marketers, it’s a perfect opportunity for you to take lessons from all the politics to assess your brand’s content strategy. Ask yourself, does your content … [Read more...]
Your Year-End Budget
The end of the year will be here before we know it. You might have a little extra room in your budget, where you could spend a little. Although you might think “Save don’t spend!” that actually might not be so true. When you decide to not spend your marketing budget, you could lose out on those funds in the next fiscal year. So use it or lose … [Read more...]
Your Curb-Appeal
When you stand outside of your home, there’s a certain curb appeal that will bring in prospective buyers should you have to sell your home. If you aren’t selling your home curb appeal should welcome your guests in and make them feel comfortable. Your business also has curb appeal! It only takes a split second for people to form an impression on … [Read more...]
New Websites
Let’s face it your website might need a face lift. If you’re the owner of a dated website you might do whatever absolutely necessary to save it in order to avoid a complete re-design. You try everything you can think of and your results are sub-par leaving you with a mediocre look to get you by. But let’s get real here… it might be time you really … [Read more...]