Many people still prefer printed information. People may be getting sick of staring at their screens and change it up with some brochures. Brochures are always available and dependable. It makes it easy for your prospects to contact you, and sometimes your customers might not be as tech savvy. An effective brochure will capture their attention and … [Read more...]
Brochures
Logo Colors and Shapes
Your company’s logo is more important than you might think. It plays an important emotional role in influencing decision making, especially when information or time is limited. Recognizable logos can actually trigger responses in the same part of your brain that control relational emotions. We’re going to go over the color and shape of your … [Read more...]
Brand Advocates
Social media, it is all we hear about these days. We know. But it’s a very powerful tool crawling with potential customers. How you decide to harness this tool and utilize it is up to you. Some companies ban the use of social media during working hours, but that could actually be harmful to your business. If your business is active on social … [Read more...]
Flex Your Creativity Muscle
When it comes to being creative, a problem we face is that strange or wacky ideas can be shut down or discouraged, or own self-doubt hinders us. Creativity takes courage! It requires us to think outside the box, brainstorm, morph the most ridiculous ideas into more ludicrous ones. Once you have those, break it down to connect the unconnected and … [Read more...]
Retail Merchandising
You’ve spent all this money to reach your potential customers with direct mailers, road signs, give aways, promotional products, tabling, radio ads, etc. Now they’re almost in the door, what will give them that final push and then guarantee they will give you the business you want. Retail merchandising is essential for all your marketing … [Read more...]