When you stand outside of your home, there’s a certain curb appeal that will bring in prospective buyers should you have to sell your home. If you aren’t selling your home curb appeal should welcome your guests in and make them feel comfortable.
Your business also has curb appeal! It only takes a split second for people to form an impression on your company when they drive by or pull into your parking lot. So isn’t it time you think a little more about what you’re doing on the outside that could potentially help bring in new business?
Obviously your building is the single most important factor in determining its curb appeal. It is the very first impression that potential members will see when they pull into your business. With beautiful signage and uncluttered windows a clean exterior you’d be surprised how well it can represent you. However having sleek storefront windows/doors, and lighting also doesn’t hurt. Keep your signage well maintained on the outside, and that age old saying “you get what you pay for” in mind when you’re putting your materials outside.
Take a look at your parking area. You’ll want ample, convenient parking on a paved lot with clear markings. Lots should be well-maintained; potholes should be fixed and faded lines should be repainted. If you’re located in an urban area with lots of asphalt and no trees, consider adding tree islands and evergreen shrubs. This can make a huge impact on your curb appeal while at the same time improving the environment. Remove grass that invariably grows in cracks next to curbs and sidewalks as well as in parking lots.
However your business currently looks PMD Group can always help you improve your curb appeal!