Do you know what your members really want? Do you need more insight or complex answers than a survey can provide? If so, you may want to consider using a focus group to help ensure your goals are aligned with those of your members and potential members. Focus groups are a great way for credit unions to better understand their members and the needs … [Read more...]
Why You Might Consider a Focus Group
Credit Union Consulting
Marketing can be hard. There are so many factors that come into play: What's the message you are putting out there? Who is your target audience? What mediums are you using? Is the budget appropriate for the mediums you're using? What should the marketing budget be for your size credit union, with consideration to the market you're … [Read more...]
T-Shirts Are Like Billboards
Hear us out on this one. You know a billboard can bring brand recognition, but they can be much more of a financial investment than your marketing budget can handle. And it's difficult to tie loan or new account results directly to billboards. Looking for a less expensive option with a longer lifetime? Let us suggest a t-shirt. They're … [Read more...]
Maximizing Your Searchability
We live in competitive times, especially when it comes to getting people’s attention online. So, how do you make sure that your website ranks at the top of the Search Engine when users are searching for content relevant to your products and services? Let’s go through some basics of how search engines work first, then we’ll give some tips to help … [Read more...]
Traditions and Why They’re Still Relevant
The Christmas season is in full swing, and everyone is busy decking the halls, shopping for gifts, and drinking eggnog. For most of us, we don’t know why we do these things, it’s just what we do. It’s what our parents did, and their parents before them. But, why is it that we decorate a tree with ornaments or hang stockings on the mantel for Santa? … [Read more...]