Maybe you have worked with PMD Group for years, or maybe you haven't started a project with us yet. Whatever the level of our relationship, we're glad you follow our eNews! PMD Group is a collection of brilliant and responsive marketing reps, graphic designers, production coordinators and promotional products managers. We get to know our … [Read more...]
Get to Know Us A Little Better
The Alphabet Soup of Digital Marketing: Part Two
As part of our series covering the commonly used abbreviations in Digital Marketing, we are going to take a look into how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work hand-in-hand within the Search Engine Results Page (SERP) to produce online visibility of your products and services. There are two different ways to be … [Read more...]
The Alphabet Soup of Digital Marketing
A strong presence in the digital marketplace requires a well-designed SEO strategy, a carefully constructed PPC SEM action plan within the SERP with an irresistible CTA so the CTR is maximized for a strong ROI and ultimately, TOMA for your products and services. Wait. What? Some of you read that and followed right along, but if you didn’t… … [Read more...]
Color Matching
You’ve worked hard to choose specific colors for your brand. So it’s natural that you expect your printed materials match that. When a proof of a mailer comes in and you view it on your phone, what looks black on your phone could actually be green. What you see on the computer screen could print out on your t-shirt as a different color. We want … [Read more...]
Member Onboarding
In the Credit Union industry, it’s becoming more difficult to stand out in the crowd in order to gain and maintain new members. PMD Group recommends using a program called Member Onboarding as an effective tool in your marketing mix. By communicating with your new members early and often, you are more likely to capture their attention and create a … [Read more...]