In the Credit Union industry, it’s becoming more difficult to stand out in the crowd in order to gain and maintain new members. PMD Group recommends using a program called Member Onboarding as an effective tool in your marketing mix. By communicating with your new members early and often, you are more likely to capture their attention and create a … [Read more...]
Member Onboarding
Storytelling
Your brand tells a story. WHO you are as a Credit Union, at the end of the day, is more important than WHAT you offer. Your goods and services - Checking Accounts, Savings Accounts, and Credit Cards - everyone offers those. So, what makes you different? It’s your friendly team, your exceptional service, and your special relationship with … [Read more...]