Your brand tells a story. WHO you are as a Credit Union, at the end of the day, is more important than WHAT you offer. Your goods and services – Checking Accounts, Savings Accounts, and Credit Cards – everyone offers those. So, what makes you different? It’s your friendly team, your exceptional service, and your special relationship with your members and their community. As bestselling author Seth Godin says, “People do not buy goods and services. They buy relations, stories and magic.”
When you’re living out your brand…your vision… you are more than just a transactional store-front taking and handing out money. You become an extension of your members’ families, partnering with them during the biggest moments of their lives. You help them walk through the front door of that new home, wrap up their new dream car in a shiny red bow, watch as a trip of a lifetime becomes a reality, and even provide financial assistance during a crisis… you are part of their stories.
Sometimes it’s easy to get caught up in deposits and rates and forget WHY you do this. You do it for them. For the Members. So they can live their stories more fully.
Your Credit Union’s story is uniquely yours. Live that authentic story. Who are you as a Credit Union? What makes you uniquely qualified to meet your members’ needs? What valuable service do you provide to your community? Tell that story. Incorporate it into everything you do and everything you say, and eventually, when your community and your members see your brand, they can’t help but know your story.
Your friends at PMD Group love a good story. We like telling them, and we like partnering with you to help you tell yours more fully. So, what is your story? How are you telling that story? And, how can we help you develop your brand into a master storyteller?