Nothing is more memorable than a smell, your sense of smell can trigger long term memory once forgotten. Tapping into your customer’s sense of smell could just be the way to their hearts. We all know what a scratch ‘n sniff is, but in case you don’t, it is a perfume or scent saturated printing in which the sent is enclosed in minute capsules, which … [Read more...]
Scratch n' Sniff
Business Cards
The business cards you’ve collected over the years are probably floating all over the place. Some in your wallet, some piled in a dish somewhere, maybe you’re organized enough to have them in a folder or card holder. What do you think happens to your business card when you hand it out? How do you get your business card to stand out? Let’s get a … [Read more...]
Lamination
Lamination is a very thin film that is applied to your paper after the printing process is complete. The film provides extra protection to your printed marketing materials and it also provides it with that something extra for high quality pieces. Making the most of your marketing from a visual standpoint is crucial for your business. Large … [Read more...]
Embossing vs. Debossing
Embossing is a raised or three dimensional design on your paper, usually it is a logo or a graphic image. It is pressed into your paper or cardstock from underneath. Embossing requires two dies, male (a raised metal die) and female (counter-die and recessed) die. The raised area can have ink or foil added to it to highlight the image, or it can be … [Read more...]
Workamajig
Workama-what? It's called Workamajig and it's our new project management system. As a client, the most noticeable change you will see is how you review proofs, and we've prepared this reference for you. You will also notice a change with invoicing. This system allows us to streamline invoices, add details and provide transparent production … [Read more...]