Terms of Millennials and Using Them in Your Marketing
The internet has basically created an entirely new dictionary. Millennial slang is more apparent than ever because of the multitude of avenues they have to use it. We probably aren’t the only ones that have found ourselves Googling new “words” to find out what they mean in an attempt to stay relevant. Just as we were figuring out what terms like ‘on fleek’ and ‘basic’ meant, they are being replaced with new slang. Bae, turnt, and yolo are officially considered uncool now.
Here are a few of the on trend words for 2016:
Savage– The new version of cool..
Snatched– Basically, this is the new ‘on fleek’. For those that never learned what that meant, it’s used to describe anything that looks really good or on point.
Boots– No, we aren’t talking about the footwear. A recent viral video made this term the go to if you want to add emphasis to whatever you’re saying. Use it at the end of an adjective or verb. For example, if you’re really hungry, you can say you’re “hungry boots”.
These are just a few examples of the foreign language that is millennial talk. So, should you use these terms in your marketing? Well, it depends on a couple of things.
- Who is your target market? If you want to mainly appeal to millennials, then you will have better results from using these terms than if you want to reach a broader market. You will distance yourself from the older crowd if you use these terms, so be careful if you have any interest in being attractive to them.
- How long do you want to use these marketing pieces? As previously mentioned, these terms are changing faster than most of us can keep up. Short term campaigns and one-time use advertising pieces could benefit from using this terminology, but be prepared to change your campaign “on the reg” if you want to stay current.
All in all, it’s probably a better use of your marketing dollars to stick with terms that the general public will understand. But, if you want to be savage about reaching those that never knew life without the internet, try some of the hot words, but don’t go overboard and sacrifice integrity when doing so.