Who doesn’t love summer? It’s the season of beach trips, ice cream, lightning bugs, hanging out poolside, and baseball games. For marketers like us, the joys of summer don’t stop there. Instead, they can make for excellent marketing ideas.
Here are a few fun summer marketing campaigns that your customers will be remembering long after the hot and sunny days are over.
Vacation Photo Contest– Whether they’re hitting the beach or the mountains, many of your customers are headed on vacations this summer and will, no doubt, be taking lots of photos! Tap into the over-sharing craze and make it a contest! Create an easy, fun hashtag and encourage your fans to submit photos for prizes. Want to make it tougher? Theme each week’s submissions something different such as eating ice cream or swimming. Contests like these generate lots of buzz and traffic for you, as well, so it’s a win-win.
Participate in Other Summer Events– What popular events go on in your town? Do you have regular concerts on Friday nights, an infamous 4th of July parade, or an epic festival? Get involved! Make a banner, encourage staff to attend in credit union t-shirts, or have a tent with giveaways. Thinking even bigger? Create and host your own summer event!
Embrace the Heat– We know it can get crazy hot, so embrace it! Offer discounts when the temperature reaches a certain threshold (ex: $100 off a loan if it’s over 100 degrees) and have heat-beating items on hand for customers when they walk in the door (think popsicles, mini-fans, or ice cold water). Word will get around fast!
Summer is the perfect time to use the uniqueness of the season to grow your business!