As a marketer, it’s important to stay on top of trends and adapt to the ever-changing marketing world. Blogging isn’t new, but it is essential to maintain a strong online presence, stand out from competition, and obtain long-term members, customers or clients. With today’s growing online consumers, it’s a critical part of your digital marketing strategy.
The Benefits of Blogging for Digital Marketing
No matter your industry, sharing relevant and helpful information is an important way to engage with customers, leads, and prospects. Let’s talk about how your business can benefit from using blogs.
Helps drive traffic to your site
Every time you create and publish a blog post, a new page will be added to your site, which gives you another opportunity to show up in search engine results. Search engine optimization (SEO) involves several components and marketing tactics that work together to improve your website traffic. The better you optimize your blog posts for SEO, the higher you’ll rank on search engine results pages. This means more people find your website and get to know your business. Businesses that blog get 55% more website visitors than businesses that don’t.
You can repurpose blog content
When you create a new blog post, people can share it across various social media platforms such as Twitter, LinkedIn, Facebook or Pinterest. This allows you to reach a wider audience, which will increase your social media engagement and reach. Blogs also help create content for your social media, which ultimately drives new website visitors to your blog via your social channels.
Converts traffic into leads
Since each blog post is a new indexed page, it provides an opportunity to generate leads by adding a call-to-action to every blog post. A call-to-action can help direct your website visitors through your website and guide them to purchase a product or service. You can also use a call-to-action to lead them to another relevant page on your website that explains your services. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
When sites link to your information, it boosts your websites credibility. Creating blog posts builds more ways to link to your webpages and makes your site rank higher in search engine results.
Builds trust with your audience
Consumers need to be able to trust the company, brand, or product they might do business with. A blog can establish you as an expert in your industry or field. When consumers feel that your business is more credible, they’re more likely to invest in your products or services.
Keeps your audience current on company updates
A blog also gives you the opportunity to share what’s happening with your company. This could include new hires, events, awards, new locations, etc. Sharing company news is a way to humanize your brand and show consumers you don’t just care about selling a product or service.
Drives long-term results
Thanks to the search engine, blogging helps drive people to your site without having to constantly spend money on targeted ads or posting on social media. When you publish a blog post, you may get a burst of views and leads in the days after it goes live, but it doesn’t end there. Since the post is now ranked, it will continue to drive traffic to your site for weeks, months, and even years to come.
Let’s Get to Blogging
Blog posts are an essential part of any digital marketing strategy, but we know it’s time consuming, which is why we’re here to help! By investing in blogging, you’ll build a greater trust in your business as an expert in the industry, and a greater lead over the competition. If you’re interested in learning about PMD’s blog writing services, contact us!